Happy New Year!
Hope you’re feeling motivated and recharged after the holidays. I’m seeing lots of excitement on Facebook and Instagram filled with all of the possibilities that the New Year brings. Lots of resolutions and words of the year.
But resolutions aren’t just for getting back to the gym or cutting out sugar. It’s the perfect time to take a look at your business and see what worked and what didn’t in 2016 and start planning and implementing changes for 2017.
So I’ve compiled a list of 10 New Year’s resolutions for your online store that you can use and make 2017 your best year yet!
1. Plan Your Marketing for the Next 90 Days
What do you intend to do to grow your business in the first quarter of the year? Will you be reaching out to influencers, upping your Instagram game, putting together Facebook Ads, launching a holiday sale? Put a plan in place, put it in a calendar and then track the relevant metrics to see your growth. Review your plan after 90 days to see what’s working and what’s not. Then change your marketing efforts accordingly and put together another 90 day plan. Rinse and repeat.
2. Audit Your SEO
Go through your website to make sure 1) your products and pages have descriptive title tags 2) there’s no duplicate content, which means do not use the same titles for multiple products 3) your meta description contains your keywords but in a readable way. Don’t just stuff them in there. 4) you have unique product descriptions – if carrying other brands, do NOT use the manufacturer’s description. Google will see this as duplicate content and this will hurt your rankings. You can always use a No Index Meta Tag if you’re unable to put original content in place and 5) Make sure your URL’s have your relevant keywords in it instead of random numbers or text.
3. Take Stock of Your Inventory
Whether or not you create your products yourself, carry your own inventory or have your inventory housed in a fulfillment center, this is a great time to check to see how many units you have left, how much material you have left and then place orders with your suppliers if need be. You don’t want to run out of inventory missing out on sales. If you’re on Amazon, this can hurt your rankings if your product goes out of stock. So make sure to keep on top of this. If you need something a bit more sophisticated to track your inventory especially if you’re selling over multiple channels, you can use an inventory management software like Stitch Labs.
This is the perfect time to start looking into outsourcing tasks that don’t help you grow your business. If you’re finding that you spend a lot of time on tedious tasks that aren’t a productive use of your time, then it might be time to look into outsourcing. Here’s some tasks you can outsource – customer service, graphic design, website tweaks, content creation, social media management, blog editing. Check out my post on 7 tasks you can outsource in your eCommerce business for more ideas.
5. Audit Your Products
Take a look at your current products and see which ones are selling well and which ones aren’t. Take an objective approach combined with your Google Analytics data and see why some are selling well and some aren’t. See how you can take advantage of the ones that are selling well. Is there a complementary product you can up-sell or can you create more similar products? Maybe some of the products aren’t selling as well because their SEO needs to be optimized or they need better product photos. Maybe that product is on a downtrend and needs to be retired. Now is a great time to see what you can learn from what products are selling and which ones aren’t.
6. Launch into New Channels
Consider launching into new sales channels like Amazon or Etsy this year if you haven’t already. These can add more revenue to your business and help you grow it. Alternatively, if you’re on Amazon or Etsy but don’t have your own website, this year might be the time to launch your own website. I wouldn’t rely on other channels for your entire business because you never know how those platforms might change and can potentially affect your sales.
7. Implement a New Marketing Tactic
Heard lots of great things about Pinterest but haven’t explored its potential yet? Or maybe you’ve neglected building your email list? 2017 is the year for you to add a new marketing tactic and get more sales.
8. Practice Self-Care
As business owners we can work, work, work and never take any time for ourselves. You might be completely excited about that new product launch or reaching that monthly revenue goal you set but if you don’t have some downtime, you will burn out and your relationships will suffer. So make sure you’re eating well, sleeping enough, spending time with friends and family, exercising regularly and doing something you love at least once a week.
9. Change Shop Platforms
I only advise replatforming unless you absolutely need it because it if ain’t broke, don’t fix it. Plus it can be a huge undertaking. But sometimes it’s absolutely essential to moving your business forward and start making more revenue. For example, if you’re on an outdated, buggy platform that has security holes and doesn’t allow you to have a mobile-friendly site, it’s definitely time to switch. I highly recommend either Shopify if you’re less tech-saavy and want to get something up quick or WooCommerce if you want something open-source or are already familiar with the WordPress platform.
The New Year is also a great time for a fresh new look. Maybe you haven’t updated your branding in years or you’ve been wanting to update your logo or branding to something more modern. Or maybe you want a nice streamlined, user-friendly look to your site. Now is the perfect time to update. New Year. New You.
What are your New Year’s resolutions for your business? How are you going to stick with them? Please leave a comment below. I’d love to hear them!